Digital signage is the practice of showing up-to-date content on screens - TVs in reception areas, meeting rooms, kitchens, and corridors - so key information is visible without anyone needing to ask. It’s typically used for:
A modern signage platform should be easy to manage, secure, and usable beyond TVs (e.g. embedded into SharePoint/Teams), so the same content can reach people whether they’re walking past a screen or browsing the intranet.
If signage relies on USB sticks, PowerPoint exports, or someone manually “keeping a browser open”, it usually leads to:
A proper signage solution keeps everything centralized, repeatable, and consistent.
ScreenCloud gives you two key building blocks for signage content: Playlists and Channels. If you pick the wrong one early, your signage becomes hard to scale, hard to update, and inconsistent across screens.
A simple way to think about it:
ScreenCloud even runs a webinar specifically to help clarify when/how to use each - you can find it on Channels and Playlists: Best Practices