Do you provide modern contact options?
Updated by Brady Stroud [SSW] 6 months ago. See history
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The evolution of website development can be summarized by:
* 1990 - Cool website – content focus (static HTML content)
* 1995 - Cool graphics – interface focus (dynamic HTML content)
* 2000 - Nice flow – usability focus (focus on user experience)
* 2005 - Good marketing – conversion focus (SEO and visitors to customers conversion)
* 2010 - Happy customer– interactions focus (customer experience)
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It's important that your website is focused on CX (Customer Experience) which means you need modern contact options.
❌ Figure: Bad example - The only way to contact the company is via email
✅ Figure: Good example - Chat is available along with other ways of contact, such as voip, IM, KB etc
✅ Figure: Zendesk explain how you can use mulitple channels of support to give your customers a better CX
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