Do you always try to reduce complexity?

Updated by Brady Stroud [SSW] 1 year ago. See history

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<introEmbed body={<> The human brain: 1. Never searches for OR compares all options 2. Prefers smaller sets of options (4 or less) 3. Picks the first option that looks good enough 4. Prefers a shorter option to a longer one 5. Makes a compromise between speed and accuracy </>} />

It's important to keep these in mind when making design decisions or presenting data.

Our visual short term memory has a capacity of 4 items. So options are easier for our brain to digest when presented in sets of 4.

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✅ Figure: Good Example - Blocks of 4 or less menu items are easier for the brain to consume

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✅ Figure: Good Example - A great example of removing complexity

Acknowledgements

Ken Shi
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