Do you add a spot of color for text emphasis?
Updated by Brady Stroud [SSW] 1 year ago. See history
You should make parts of the text different colors just like you’d highlight or boldface parts of a sentence. The duo colored text will help emphasize your message.
Use colors from your branding/design system when you do this.
Figure: The TV signage has the important words in red
Use color sparingly
While a spot of color can guide attention and improve scannability, overusing color has the opposite effect. If everything is emphasized, nothing stands out.
Too many bright or contrasting elements:
- Create visual noise, making the UI feel cluttered and overwhelming
- Reduce readability and accessibility, especially for users with visual impairments
- Make it harder for users to know what truly matters
Stick to one accent colors per screen or section. Use them intentionally—only for elements that truly require user focus.
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Figure: See bottom tagline - Don't make the important word “quality software” in red... because you already have red
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Figure: See bottom tagline - Make the important word “quality software” in red... because you do not have red
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Avoid using color for full sentences, even if it's just one word
Color should be used to emphasize keywords or short phrases within a sentence — not to style entire statements.
Tip: Instead of coloring a sentence, add a colored icon (like ✅ or ❌). This keeps the message clear and accessible while still providing visual emphasis.
Use color to guide, not to shout.
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Figure: Bad example - Text in green is too much
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Figure: Good example - Text in content color (white in this dark mode example) with a green tick
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