Google Business - Do you know why your business should be on Google Business?

Updated by Tiago Araújo [SSW] 5 months ago. See history

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By adding your business information to Google, you will:

  • Have your business show up on Google Maps
  • Provide important information to searchers (aka potential customers)
  • Receive business reviews and build trust with your clientele

If don’t have a Google My Business profile yet, it’s unlikely your business will show up on Google Maps and be searchable by Google users. A GMB profile helps ensure that people find your business when looking for products and services like yours in their local area.

Let’s imagine a customer is trying to find your business specifically, or a similar business around their location. The customer may not be able to find you without a Google profile/listing.

Now, imagine a scenario where a listing for your business already exists, but you don’t have a profile, and therefore have no control over the information in the listing. Or worse, the information is wrong and you can’t fix it. This is why it’s critical to create a profile on GMB, or claim your business listing in your GMB profile so you can manage it yourself.

Acknowledgements

Camilla Rosa Silva
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