On-page - Do you use dashes in your URLs?
Updated by Seth Daily [SSW] 7 months ago. See history
northwind.com/pageonworddocumentation
❌ Figure: Bad example - No kebab-case in URL
northwind.com/PageOnWordDocumentation
❌ Figure: Bad example - PascalCase (better readability and still works in small caps, but other people might share it without the MixedCase)
northwind.com/page on word documentation
...will become
northwind.com/page20%on20%word20%documentation
❌ Figure: Bad example - spaces it will show up in your URL structure as 20%, which is bad for readability and SEO
northwind.com/page_on_word_documentation
😐 Figure: OK example - underscored (snake_case) URLs have good readability but are not recommended by Google
northwind.com/page-on-word-documentation
✅ Figure: Good example - kebab-case is recommended by Google. Note: Don't use any uppercase
Not for domains! This is only for pages and documents. Domains are bad when they have dashes in them.
Read more on SEO 101: Hyphens vs. Underscores in URLs.
More info: You can install the IIS URL Rewrite Module for IIS7 you can make ugly URLs much more friendly.
<imageEmbed alt="Image" size="large" showBorder={false} figureEmbed={{ preset: "default", figure: 'Rewrite both the HTML in the page and the incoming URL\'s to be friendly', shouldDisplay: true }} src="/uploads/rules/use-dashes-in-urls/friendly-url-rule.jpg" />The caveat here is that it will only work if the URL is in the clear on the page.
Note: This could only be done with certain links as others are postbacks as well.
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