SEM - Do you keep track of your PPC campaign spend?

<introEmbed body={<> It's hard to keep track of your PPC spending in your head when constantly adjusting spends for multiple campaigns. For example, you might have multiple campaigns running on a weekly basis. You'll probably be adjusting campaign spending regularly to find what tactics work best - and this becomes a challenge to track. </>} />

The best way to keep track of the monthly spend is to hold a monthly meeting where you review the important metrics.

During the recording, add the following points to your content:

1. The spend for the last month
2. Clicks
3. Impressions
4. CTR (click through rate)
5. CPC (cost per converstion)