Analytics - Do you measure the effectiveness of your marketing efforts?

For example, if you're coordinating a social media campaign, you need to make sure that all of the engagements and conversions are tracked, so you can analyze the data once a month and when the campaign is finished.

In addition, when you're measuring the effectiveness of your campaigns you need to know what marketing figures are considered a success for your different types of marketing campaigns. For social media ad campaigns, you can check Rules to Better Social Media - Paid Advertising.