Do you know your Marketing Efforts?
Updated by Brady Stroud [SSW] 1 year ago. See history
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Marketing efforts are the resources you dedicate to promoting your products and services. Through marketing activities, like posting on social media, or paying for advertising, a company can create demand and interest in its items and gain greater visibility with potential customers.
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Before deciding on your effort or resources, you need to ask yourself some important questions:
- What are your current marketing efforts?
- What do you need to do with your branding to get new clients?
- How you have to communicate on social media with all your target audience to achieve your marketing goals?
- Which social media platforms do you really need to use?
The ‘effort’ is the daily tasks you will complete to achieve your goals, for example:
- Planning and posting content on social media
- Engaging with your audience
- Booking photo sessions of your products
- Writing blog posts
- Researching bloggers
- Partners and digital influencers to work with your business
- Creating and managing your SEM campaigns
- Organizing events
It's in this phase that you’ll basically decide on what activities you will use to help achieve your goals.

Figure: Examples of resources that you can use on your marketing strategy
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