Do you have a great company logo?

The characteristics you should be after:

• Simple - Follow solid basic design principles, such as proportion and symmetry, coherent fonts and matching colors
• Versatile - Your logo will eventually end up on different mediums, and it must work well in all kinds of situations
• Relevant - Represent the company
• Memorable - Be unique

If you follow these principles, people should be able to look at your logo from a distance and know which company it's from. The best trademarks end up cemented into the minds of individuals worldwide.

Some examples of great logos:

• Twitter - the small flying blue bird makes an instinctive correlation to tweeting
• Mini - the mini "wings" logo is simple and easily recognizable
• Canon - the font of the logo simple and is tweaked with only a slight tilt

It is very important to remember that your logo should be consistently displayed wherever your company promotes itself.