Do you use Lead Magnets as part of your marketing strategy?

One way to gain a consumer's trust is to offer them something related to your service for free prior to them making a purchase.

For example, you could use a marketing technique called a Lead Magnet.

A Lead Magnet refers to any content piece; webinar, eBook, infographic, or initial consultation, you offer to your potential customers.

Lead Magnets not only provide a starting place for consumers to solve their initial problem, but also build trust between the consumer and your brand, increasing the likelihood of a return customer, and increasing your potential revenue.

Figure: Lead Magnet on the SSW site