Do you know the difference between a brief proposal and a specification review?

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Brief proposal - free:

• Information about your company
• A basic overview of what you'll do for them
• The next steps

Specification Review - billed:

• A technical document listing in detail what technologies will be used and how
• Most likely includes initial release plans and ballparks

Read Do you know the outcomes from your initial meeting (Spec Review or Ad Hoc work)?