Do you know the alternative to giving discounts?

• One of your products at no charge
• A Senior Consultant for 2 hours to complete the following tasks:
  • Code Review
  • UI Review

Also bear in mind that offers like 2 for 1 are better than 50% discount because:

• You sell for the price you wanted instead of losing money - adding an extra person or a licence is inexpensive
• You are adding value to what you are selling e.g. more people will turn up to the event