Do you customize your approach to your target market?

Updated by Brady Stroud [SSW] 1 year ago. See history

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At SSW, when a business owner walks in as opposed to a developer, we have to modify our pitch. While a business owner would probably be more interested in the general goals and how our solution is going to affect his business, a developer is more likely to want to know the technical details of the job and how it will be implemented.

The same applies to the style in which you put your case forward. Everyone has different taste when it comes to the way that they respond to a marketing pitch. Some people like simplicity so it would be useful to use diagrams, examples, and to make it logically structured. Some people like detail so you should dot the i's and cross the t's. Some people want to make a decision immediately - be prepared to accommodate this. Finally, some people want to think about it - again, be prepared for this scenario.

Following these simple rules will greatly enhance your chance of marketing success!

Acknowledgements

Ulysses Maclaren
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